introduction
Enterprise is a key element in the success of a company. Enterprise encourages you to be creative in using what you’ve learnt about business and finance.
It is about being innovative and taking and managing risks with determination and drive.
Companies need to create opportunities for their workers to be enterprising, so they can apply their knowledge, skills and attributes and "make their mark".
The dictionary definition of an entrepreneur is “a person who organises and manages any enterprise, esp. a business, usually with considerable initiative and risk”.
Human Resources management is crucial to maintaining entrepreneurial attitudes amongst the workforce. Cadbury creates a working environment where all colleagues work towards Cadbury values. These values include;
- being accountable for your actions
- working collaboratively
- effective team working
- determination and drive
- recognising and valuing everyone’s opinions, contributions, ideas and cultures.
To help promote Cadbury values and an enterprising spirit, Cadbury employees are able to get involved in a number of different projects. They support the community to develop the enterprising skills that are needed for the world of work through three key programmes – Young Enterprise, the Cadbury World of Work Programme, and Business Action on Homelessness.
