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product facts

• Launched in 2006, the bar saw two of Cadbury’s biggest brands coming together for the first time. In the UK, Cadbury Dairy Milk is the biggest brand in the “chocolate snacking” category, and every year Cadbury Creme Egg is the fastest-selling chocolate confectionery product on the market from January to Easter.
• The bar takes the Creme Egg ‘goo’, wraps it in Cadbury Dairy Milk chocolate, and “squishes” it into the familiar bar format.
• The bar format was used so that target consumers can enjoy it when they’re out and about, and all year round.
• The bar was designed to integrate with other bars in the Cadbury Dairy Milk brand range: Cadbury Dairy Milk, CDM Fruit and Nut, CDM Wholenut, CDM Caramel, CDM Crunchie, CDM Turkish Delight.