your campaign
Your task
Your task is to produce an innovative advertising and promotion campaign to launch Cadbury Dairy Milk with Creme Egg. Your budget is £1,000,000. It can either be a web or print campaign, or a mix of both.
You’ll need to:
- find examples of advertising and promotional materials using different media
- research costs on the internet
- produce a spreadsheet showing how you will spend the budget
- produce a mood board or some sketches and designs for the campaign.
Present your campaign to the rest of your class. Explain how your campaign will, within budget, make an impact on the target market and maximise sales. You could do this in PowerPoint, or you could make a poster.
The rest of your class will evaluate your presentation in the following areas using the evaluation tool on the next screen:
- numeracy (how well have you managed your budget?)
- communication and literacy (how well have you described and explained your ideas?)
- IT skills (have you made best use of the technology available?)
- self-management (how well did you handle your own tasks?)
- team working (how well did you work in a group?)
- problem solving (how did you deal with any unforeseen issues?)
- business and customer awareness (how well did you tailor your campaign to the people you identified as being the target audience?)
After your presentation, you may wish to set yourselves personal targets to develop your enterprise skills.
