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Glossary

exam question

Here is an exam question. Use the writing frames below to help you construct an answer.

Explain and assess the effectiveness of Cadbury's former sponsorship of Coronation Street.

Question 1

Define "sponsorship":

Question 2

Explain the advantages of this type of promotion over other types of advertising:

Question 3

Explain at least one disadvantage to Cadbury of using sponsorship:

Question 4

Which other companies could Cadbury work with to promote its products?

Question 5

Make a judgement on whether or not you think that Cadbury should have continued its sponsorship of Coronation Street and explain your reasoning.
Add an extra point in this part of the answer – don’t just repeat what you have previously written
Some phrases you might want to use are:

Overall, taking account of ....
It would depend on ....
This may be less important when ....
This may be more important if ....
On balance .....