the 4 ps
In this activity you will be asked to make decisions about the promotion, place and price for a number of products.
Things to consider:
- The place/s in which the product is presented to the market
- The price strategy of the product – a higher price may appeal to a more exclusive audience but a lower price will appeal to more
- The promotion used to get the message about the product to its target market
When you've completed the activity, explain your reasons for each decision to a partner, small group or the rest of the class.
If you have any problems using the activity, speak to your teacher. You may need to download and install Flash 8.
For a text version click here (this will open in a new window).
