Cadbury - Skills space - Business Studies 14 to 16 - Product development

exam question

Here is an exam question. Use the writing frames below to help you construct an answer.

Evaluate the importance of using consumer research data when developing new products.

Question 1

Question 2

Question 3

Give an example of information that Cadbury could gather through consumer research that would help them to develop new products:

Question 4

Give at least one reason why information gathered thorough consumer research only might not give a completely accurate picture of what consumers want:

Question 5

Describe other methods Cadbury could use to design a product that the consumers want:

Question 6