shareholders
Shareholders are another very important stakeholder group. They should be kept well informed of the financial state of the organisation, so as to encourage them to keep investing in the company. If they are not confident that they will get a good return on their investment, they may sell their shares and there won’t be enough money invested in the company. Shareholders want the company to do well – the better it does, the more money they stand to make.
Read or listen to what a shareholder might say about Cadbury.
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