skills space

• Manufacturing
• Product development
  • Introduction
  • Why?
  • Who?
  • The process
  • The back catalogue
  • Design and packaging
  • It's a gift
  • Brunch bar
• Systems and control
• The numbers game

• Glossary

brunch bar

The Cadbury Brunch Bar is a cereal bar launched in 2001. There are currently three variants – Raisin, Hazelnut and Cranberry and Orange.

Your task

Your task is to evaluate the Brunch Bar range and develop ideas for extending it to include different flavours.

Plus Minus Interesting (PMI) is a decision-making tool. In this example, a PMI sheet is used to help decide how to develop a savoury food product.

Use the blank PMI sheet provided to help you with your task.