design and packaging
Why package?
Packaging of chocolate products must:
- protect the product from physical damage or deterioration (e.g. due to high or low humidity, foreign odours, the effects of temperature changes or changes to the product itself which can be caused by oxidation or moisture gain or loss)
- contain the product to avoid loss through breakage or theft
- display the product – good graphic design and shape is important
- sell the product by attracting customers to buy it, and by being attractive and easy enough to use so they will buy it again
- be economical so that consumers feel that their purchase represents good value for money
Packaging can communicate the company’s corporate identity to the customer, helping to position it in the customer’s mind, and set it apart from the competition.
Cadbury Script logo and glass and a half logo
Each one of a company’s brands has its own unique style.
The next four screens take you through the various stages of the packaging development process.
