the packaging development process
At any point, Cadbury will be working on 70–80 packaging developments for new products, new presentations of existing products or product relaunches. Several departments work closely on this – e.g. Marketing, Design, Packaging Development, Product Engineering and Quality Control – all will have different view points.
- Firstly, the whole team assesses the product’s packaging needs
- Ideas are also thoroughly tested to make sure that they can be made using Cadbury’s machinery and that they will stand up to handling and distribution
- Designs are fine-tuned until the packaging meets all the requirements
- The material specifications are agreed with the chosen suppliers
- The factory quality control department ensures that quality levels can be met
