stage 4 (validating initiative)
Commercial, production and financial details are finalised and risk assessment is carried out. One of the decisions taken is whether the product can be mass produced at a good quality.
The finished product and concept will be tested in use in the marketplace to test out how unique it is and whether people will buy it.
The launch of the product is planned in detail including:
- when and where it will be launched
- how it will be promoted and displayed
- the final price.
