packaging styles
1905
1930s
The original parcel or envelope-style Cadbury Dairy Milk packaging was replaced by the foil and band style of packaging.
1960s
A vertical (portrait) label was developed in response to shopkeepers who were displaying products vertically to enable more chocolate to be displayed on their shelves.
1970s
There was a return to horizontal (landscape) packaging and the famous “glass and a half of full cream milk” symbol was incorporated into the design.
1990s
Flow-wrap packaging was introduced. The wrap is filed around the chocolate automatically, sealed on the back and then the ends are crimp-sealed together. This produces a packaging as close as possible to a fully sealed bar. This has improved efficiency and reduced the packaging materials used.
