future gazing
Use the Randomiser to produce an idea for the next big thing in terms of Cadbury product development.
The Randomiser will randomly select from a pool of product details to give you a product specification.
If you don’t like one of the options that the Randomiser selects, you can choose to “change” two of the product details to get the machine to select again.
Using the product specification as a starting point, your task is to produce concept drawings for the new product.
Present your drawings to a panel of representative consumers made up of family and friends and run a focus group to get their feedback on the ideas you have developed.
If you have any problems using the activity, speak to your teacher. You may need to download and install Flash 8.
For a text version click here (this will open in a new window).
